Press Release: Discover 5 Crucial Tips To Get Powerful PR Now!
Imagine floods of people visiting your retail store or Web site, and buying $1,000’s of dollars of product…and you didn’t have to spend a dime! The MOST powerful promotional tool on the planet–a Press Release–is available to just about every business. Yet, over 90% of businesses never submit one. Discover 5 crucial tips you need to know so you can get some PR!
Submitting a PRESS RELEASE to the media is the most powerful form of marketing and advertising on earth. Last month, I pitched two of my clients’ stories, Kathy and Patti, to a local newspaper. Their stories were featured and within one week, their sales collectively spiked over $10,000!
Top 10 mistakes people make with the news media
A list of the top 10 mistakes people make when dealing with journalists
There are any number of mistakes people make when they’re faced with dealing with the news media but, in my opinion as both a journalist and media trainer of long standing experience, here are the top 10 mistakes.
1. Not believing that it’s your interview as well. Thinking that it’s purely the journalist’s interview and worrying, therefore, about what you might get asked. Remember the Henry Kissinger line as he strode into media conferences ? “anyone here got any questions to go with my answers??
