Top 10 mistakes people make with the news media

A list of the top 10 mistakes people make when dealing with journalists

There are any number of mistakes people make when they’re faced with dealing with the news media but, in my opinion as both a journalist and media trainer of long standing experience, here are the top 10 mistakes.

1.       Not believing that it’s your interview as well. Thinking that it’s purely the journalist’s interview and worrying, therefore, about what you might get asked. Remember the Henry Kissinger line as he strode into media conferences ? “anyone here got any questions to go with my answers??

May 18, 2008 | Filed Under 128 | Leave a Comment 

Choosing the Right Espresso Machine for your Establishment

Helping the commercial caterer choose the right espresso machine

In this article we discuss the pro and cons of selecting a commercial espresso machine

A properly commissioned and maintained traditional commercial espresso machine will be an asset to any catering establishment and keep customers contented and coming back for more.

One of the most convenient ways of supplying this insatiable demand is with a traditional espresso machine.

Unlike bean to cup machines, the use of a commercial espresso machine in the making of espresso-based drinks is a more elaborate, time consuming and skilled process. This however adds to the charm and uniqueness of the drink as the customer can usually see each stage of the process and the care taken to produce it.

May 12, 2008 | Filed Under 293 | Leave a Comment 

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